A landing page is a web page that helps you collect your subscribers so you can contact them for expanding your business.  A landing page is also called as a squeeze page or a capture page.  It has a capture form or a link to your main business website.  A capture form has boxes to enter the name and the email address of the prospect who would like to subscribe to your newsletter or blog.  Creation of a landing page is a must for developing your online business or a personal website.